From Malls To Retail Entertainment Centers - The Journey

There has been a significant trend in the recent times where there has been an obvious development of a combination of retail places and entertainment centers across the globe. The main culprits for this change are the customers themselves, who are taken so much into the world of the internet that they prefer to shop and spend time at the convenience of their homes and not finding the motivation to get out. Hence, the idea of creating entertainment centers in the present day, where malls are remodeled or developed into a whole new entertainment venue that lures in the public.

The Retail Bandwagon

It is important for businesses to balance between retail and entertainment to ensure that they are selling well while keeping their customers happy. Traditional markets are fast depleting today and this new entertainment retail marketing has become the mantra. With specialty stores, hypermarkets and supermarkets filling the space that were once occupied by departmental stores and stock points, there has been a major revamping exercise taking place in the world of retail on a global scale. Some of the developing countries like India have become an effective emerging retail market with the organized sector already making inroads and is on its way to becoming the next boom industry.

Mall Development

New age retailers are jumping into the retail bandwagon to ensure that they make the most of the opportunity that comes by. Mall development has become the central topic of discussion in the present day. It is not just about finding the right retailers, marble floorings, roof tops, glass facades, escalators, parking spaces, tenant mix, etc., it is about converting the mall into an entertainment arena that lures in the crowds offering them a little extra than what they would get at their local departmental store or on the internet. This entertainment factor is what will separate a good mall from a great one.

The New Age Mall



A significant trend emerging in the present day is the combination of retail marketing and entertainment centers. A good mix lures in crowds and it has become the main consideration point in any mall development plan. A synergy of entertainment and retail shopping can make the mall indispensible in the eyes of the walk-in customer. This will give the customer a reason to frequent the mall as people love to be entertained. Putting to good use this tactic, malls of today are widening their horizons of entertainment centers within.

Entertainment Centric Malls

Starting from a few snacking bars, malls today provide special food courts where all the best food across cuisines are made available for the public. Having fully fledged cinemas inside the malls caters to the need of the cinema frenzy audiences. Play areas and theme parks inside malls excite the younger brood who do not find shopping centers boring anymore. Mirror Mazes, Horror Houses, etc. have made sure that the adventurous have something to cheer for when they walk into a mall.








For those who want a thrilling and realistic experience of the cinemas there are 7D and 5D cinema theatres that screen movies with additional special effects that the conventional cinema fails to offer. For further information on different types of mall entertainments available in the present day, a sneak peek into website can help.